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此專業(yè)的畢業(yè)生可在企事業(yè)單位、政府部門或廣播電視等媒體機構(gòu)從事市場研究、營銷策劃、經(jīng)營管理、項目管理和資本運營等方面工作。
課程設置
| 序號 | 英文名稱 | 中文名稱 | 學分 |
| 1 | Business Accounting | 商務會計 | 2 |
| 2 | Business Law: An Introduction | 商法導論 | 1 |
| 3 | Communication: Analysing and Presenting Complex Communication | 商務溝通技巧 | 1 |
| 4 | Creating a Culture of Customer Care | 客戶服務文化構(gòu)建 | 1 |
| 5 | Economic Issues: An Introduction | 經(jīng)濟學導論 | 1 |
| 6 | Economics I: Micro & Macro Theory & Application | 經(jīng)濟學Ⅰ:微觀與宏觀理論及其應用 | 1 |
| 7 | Information Technology: Applications Software 1 | 信息技術(shù):應用軟件Ⅰ | 1 |
| 8 | Managing People and Organisations | 人力和組織管理 | 2 |
| 9 | Market Research Theory | 市場調(diào)研理論 | 1 |
| 10 | Marketing: An Introduction | 市場學導論 | 1 |
| 11 | Marketing: An Introduction to Practice | 市場學:實踐導論 | 1 |
| 12 | Using Software Application Packages | 軟件包應用 | 1 |
| 13 | Business with Marketing: Graded Unit 1 | 記分單元1 | 1 |
| 14 | Behavioural Skills for Business | 商務行為技巧 | 1 |
| 15 | Business Contractual Relationships | 商務契約關(guān)系 | 1 |
| 16 | Business Culture and Strategy | 商務文化與策略 | 2 |
| 17 | Economics 2: The World Economy | 經(jīng)濟學Ⅱ:世界經(jīng)濟 | 1 |
| 18 | Information and Communication Technology in Business | 商務信息與通訊技術(shù) | 2 |
| 19 | International Marketing: An Introduction | 國際營銷導論 | 1 |
| 20 | Market Research Applications | 營銷調(diào)研實務 | 1 |
| 21 | Marketing: Planning for a Domestic Market | 國內(nèi)市場營銷 | 2 |
| 22 | Preparing Financial Forecasts | 財政預算 | 1 |
| 23 | Statistics for Business | 商務統(tǒng)計學 | 1 |
| 24 | Business with Marketing: Graded Unit 2 | 記分單元2 | 1 |
| 25 | Business with Marketing: Graded Unit 3 | 記分單元3 | 1 |
| 市場營銷專業(yè) 合計 | 30 | ||
準確信息詳見：https://cn.sqa.org.uk/Qualifications/SQA_Advanced/Subjects/Business_with_Marketing
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